Founded in 2017 HARSH AND CRUEL was created as a brand in between fashion and streetwear, our style and concept revolve around the industrial revolution and the tremendous changes it brought to the humans lifestyle in the major cities.

Elements that appear in the factory, workshop, streets, are showed into the garments.

To search the order in disorder, to find the possibility in the impossibility, to create the future in the present.

Do what you want to do and become the person you want to be.